In the early '90s, C was married to a member of the French Olympic Equestrian team. They were involved in the buying, selling, transporting horse business to often very high end clients including the King of Morocco. She was telling me the other day about one of their marketing strategies: the best time to show an expensive horse is in the early evening so when the horse goes out for a "show" run, there is an interplay of light and shadow from the low-angled sun. The theory behind this is the thought that this time of day coincides with the natural melancholy in all of us, realizing that yet another day is waning, never to be seen again. Therefore the buyer, in the grips of sentimentality, would be more inclined to make the sale.
Good description of the feeling. Kind of like Weltschermz.
ReplyDelete