This ad for Lume appeared just prior to the beginning of a YouTube selection. Astonishingly surreal marketing hawking yet another product dealing with our massive First World neurosis: body odor. But this one tackles what heretofore has been unmentionable-Butt Crack Odor. In fact, as the commercial shows, their product combats this nefarious problem. Further commercials broaden the formidable power of Lume taking on human stink of all kinds: feet, armpits and vaginas. Click on the link to access their online commercial and play: The Butt Suds Test.
https://lumedeodorant.com/pages/bodywash
Oh, the cost of this miracle substance to ease your anxieties whilst among others of your species? A mere $19.99. I'm sure there's a "wait, there's more" pitch in there somewhere as well your life being inundated by the algorithms on all your devices relentlessly urging you to buy, buy, buy. You loser. You smell like ass.
This reminds me of the classic Poo-Pourri commercial c. 2010, a product which portrayed itself as a natural alternative to Glade or matches in eliminating bathroom odors.
I am also reminded of the final lines of e.e. cummings' 1922 work Poem, or Beauty Hurts Mr Vinal. Bless you Norm Beck (1939-2015), freshman lit LCC, for turning me on to this.
...americans (who tensetendoned and with
upward vacant eyes, painfully
perpetually crouched, quivering, upon the
sternly allotted sandpile
–how silently
emit a tiny violetflavoured nuisance: Odor?
ono.
comes out like a ribbon lies flat on the brush
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