Saturday, May 27, 2023

STRANGE MARKETING MESSAGE SELLING A NEW MEN'S COLOGNE

 

This is a new men's cologne: The Most Wanted by Azzaro. The ad I have seen features a whippet-thin GQ model/dude who had his back molars yanked proclaiming "I'm wanted, I'm dangerous" with images of him fingering crypto currency, driving along some resort coast in a vintage Mustang, surrounded by beautiful babes. He's that  cliched "bad boy" that supposedly is irresistible to some ladies, one of whom turns her hand into a gun and "shoots" him. After all, the packaging looks like the cartridge cylinder for a .38 caliber pistol. Azzaro's description of the scent reads like a sommelier's: top note-cardamom, middle note-toffee, base note-amberwood. 

You just have to wonder who this marketing appeals to? Everything George Santos wanted to be but never will.

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